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A person stands outdoors in a natural setting with lush green trees under a clear sky, wearing a dark sweatshirt, and looking into the distance.

Hey, im Selvamurugan.

I design products that make complex systems feel simple.

From consumer apps that earn trust in seconds to enterprise platforms that power mission-critical workflows, I untangle complexity into experiences that feel intuitive, trustworthy, and effortless.

Currently leading design for AI-native products at ProductNova.

My Journey

Selected Projects

A curated selection of projects built to perform and scale

An AI Knowledge Hub for Agricultural Decisions

An end-to-end story of bringing RAG-powered conversational AI to agricultural field agents, agronomists, and farmers across Cropin's enterprise SaaS ecosystem.

An AI Knowledge Hub for Agricultural Decisions

An end-to-end story of bringing RAG-powered conversational AI to agricultural field agents, agronomists, and farmers across Cropin's enterprise SaaS ecosystem.

Insights Report Builder

From fragmented intelligence locked inside dashboards to executive-ready reports delivered automatically - without requiring a single login.

All Projects

My Lens

“A chef’s care for the user,

“A chef’s care for the user,

an entrepreneur’s drive for results,

an entrepreneur’s drive for results,

and an engineer’s love for systems.”

and an engineer’s love for systems.”

Great design lives where empathy, ambition, and systems thinking meet.

Thoughts

A collection of my reflections on design, systems, and the thinking behind my work. Notes on ideas, processes, and lessons learned along the way.

Thoughts Collection

Thoughts

A collection of my reflections on design, systems, and the thinking behind my work. Notes on ideas, processes, and lessons learned along the way.

Thoughts Collection

Thoughts

A collection of my reflections on design, systems, and the thinking behind my work. Notes on ideas, processes, and lessons learned along the way.

Thoughts Collection

Design Stack